Multivariate Analysemethoden im Quantitativen Marketing : Statistische Konzeptionen und empirische Erfahrungsberichte ; Gesamtdokumentation des Forschungsprojektes

Fast facts

• Further publishers

  Wolfgang Müller

• Publishment

  • 2005

• Anthology

  Multivariate analysis methods in quantitative marketing : statistical concepts and empirical reports ; complete documentation of the research project

• Organizational unit

  Business Studies

• Subjects

  • Economics in general

• Publication format

  Working paper/research report