Content
This research project is classified as quantitative marketing research.
Keywords
QuantitativeMarketing
Multivariate Analysemethoden im Quantitativen Marketing : Statistische Konzeptionen und empirische Erfahrungsberichte ; Gesamtdokumentation des Forschungsprojektes
Fast facts
Further publishers
Wolfgang Müller
Publishment
- 2005
Anthology
Multivariate analysis methods in quantitative marketing : statistical concepts and empirical reports ; complete documentation of the research project
Organizational unit
Subjects
- Economics in general
Publication format
Working paper/research report