Quote
Wieseke, Jan, Edinger-Schons, Laura Marie & Scheidler, Sabrina 2013 Talk is silver, silence is golden? Challenging the bounds of marketing thought, 57-57.
Talk is silver, silence is golden?
a field-experimental study on determinants of successful CSR communication
Fast facts
Internal authorship
Further publishers
- Jan Wieseke
- Laura Marie Edinger-Schons
Publishment
- 2013
Anthology
Talk is silver, silence is golden? (Challenging the bounds of marketing thought)
Organizational unit
Subjects
- Economics in general
Publication format
Conference paper