Talk is silver, silence is golden?
a field-experimental study on determinants of successful CSR communication
Fast facts
Internal authorship
Further publishers
Jan Wieseke, Laura Marie Edinger-Schons
Publishment
- 2013
Anthology
Talk is silver, silence is golden?
Title of the conference proceedings
Challenging the bounds of marketing thought
Organizational unit
Subjects
- Economics in general
Publication format
Conference paper