Quote
Wieseke, J., Edinger-Schons, L.M. and Scheidler, S., 2013 Talk is silver, silence is golden? In: Challenging the bounds of marketing thought. Chicago: American Marketing Association, pp.57-57.
Talk is silver, silence is golden?
a field-experimental study on determinants of successful CSR communication
Fast facts
Internal authorship
Further publishers
Jan Wieseke, Laura Marie Edinger-Schons
Publishment
- 2013
Anthology
Talk is silver, silence is golden?
Title of the conference proceedings
Challenging the bounds of marketing thought
Organizational unit
Subjects
- Economics in general
Publication format
Conference paper