Quote
Scheidler, Sabrina, Schons, Laura Marie & Wieseke, Jan 2016 Not guilty? What happens in marketing, stays digital, 17-18.
Not guilty?
the many faces of corporate social irresponsibility and the role of consumers' perceived guilt as a determinant of boycotting
Fast facts
Internal authorship
Further publishers
- Laura Marie Schons
- Jan Wieseke
Publishment
- 2016
Anthology
Not guilty? (What happens in marketing, stays digital)
Organizational unit
Subjects
- Economics in general
Publication format
Conference paper