Quote
Lindenbeck, B., 2020. The determination of sufficiently comprehensive data sets for the conception of marketing campaigns. In: Dialog Marketing Perspectives 2019/2020. Wiesbaden: Springer Gabler, pp.119-133.
Die Bestimmung hinreichend umfassender Datenbestände zur Konzeption von Marketingkampagnen
Fast facts
Internal authorship
Publishment
- 2020
Anthology
The determination of sufficiently comprehensive data sets for the conception of marketing campaigns
Title of the conference proceedings
Dialog marketing perspectives 2019/2020
Organizational unit
Subjects
- Economics in general
Publication format
Conference paper