The determination of sufficiently comprehensive data sets for the conception of marketing campaigns

Fast facts

• Internal authorship

  Prof. Dr. Benedikt Lindenbeck

• Publishment

  • 2020

• Anthology

  Die Bestimmung hinreichend umfassender Datenbestände zur Konzeption von Marketingkampagnen (Dialogmarketing Perspektiven 2019/2020)

• Organizational unit

  Business Studies

• Subjects

  • Economics in general

• Publication format

  Conference paper