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Reader acquisition strategies - print vs. internet

A cultural and media contrastive study for French and German

Fast facts

  • Internal authorship

  • Publishment

    • 2010
  • Anthology

    Strategien der Lesergewinnung - Print vs. Internet

  • Journal

    null

  • Type of research service

    Scientific lecture

  • Organizational unit

  • Subjects

    • Business administration
  • Publication format

    Other research performance

Quote

Schröpf, Ramona 2010. strategies for reader acquisition - print vs. the internet.

Notes and references

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