Quote
Faix, Axel, Kemper, Anne Christin & Köhler, Richard 1998. Schwarzkopf & Henkel Cosmetics - Integration of brand strategies after an acquisition. In Case studies on strategic brand management. Cologne: IMD, 1-20.
Schwarzkopf & Henkel Cosmetics - Integration of brand strategies after an acquisition
Fast facts
Internal authorship
Further publishers
- Anne Christin Kemper
- Richard Köhler
Publishment
- 1998
Anthology
Schwarzkopf & Henkel Cosmetics - Integration von Markenstrategien nach einer Akquisition
Organizational unit
Subjects
- Economics in general
Publication format
Anthology contribution (Article)