Schwarzkopf & Henkel Cosmetics - Integration von Markenstrategien nach einer Akquisition

Fast facts

• Internal authorship

  Prof. Dr. Axel Faix

• Further publishers

  Anne Christin Kemper, Richard Köhler

• Publishment

  • 1998

• Anthology

  Case studies on strategic brand management

• Organizational unit

  Business Studies

• Subjects

  • Economics in general

• Publication format

  Anthology contribution (Article)