Quote
Faix, A., Kemper, A.C. and Köhler, R., 1998. Schwarzkopf & Henkel Cosmetics - Integration of brand strategies after an acquisition. In: Case studies on strategic brand management. Cologne: IMD, pp.1-20.
Schwarzkopf & Henkel Cosmetics - Integration von Markenstrategien nach einer Akquisition
Fast facts
Internal authorship
Further publishers
Anne Christin Kemper, Richard Köhler
Publishment
- 1998
Anthology
Case studies on strategic brand management
Organizational unit
Subjects
- Economics in general
Publication format
Anthology contribution (Article)