Quote
Scheidler, Sabrina, Schons, Laura Marie & Spanjol, Jelena 2016 Internal marketing of Corporate Social Responsibility (CSR) initiatives. Rediscovering the essentiality of marketing, 553-554.
Internal marketing of Corporate Social Responsibility (CSR) initiatives
CSR portfolio effects on employee perceptions of corporate hypocrisy, attitudes and turnover
Fast facts
Internal authorship
Further publishers
- Laura Marie Schons
- Jelena Spanjol
Publishment
- 2016
Anthology
Internal marketing of Corporate Social Responsibility (CSR) initiatives (Rediscovering the essentiality of marketing)
Organizational unit
Subjects
- Economics in general
Publication format
Conference paper