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Internal marketing of Corporate Social Responsibility (CSR) initiatives

CSR portfolio effects on employee perceptions of corporate hypocrisy, attitudes and turnover

Fast facts

  • Internal authorship

    Prof. Dr. Sabrina Scheidler

  • Further publishers

    Laura Marie Schons, Jelena Spanjol

  • Publishment

    • 2016

  • Anthology

    Internal marketing of Corporate Social Responsibility (CSR) initiatives

  • Title of the conference proceedings

    Rediscovering the essentiality of marketing

  • Organizational unit

    Business Studies

  • Subjects

    • Economics in general

  • Publication format

    Conference paper

Quote

Scheidler, S., Schons, L.M. and Spanjol, J., 2016. Internal marketing of Corporate Social Responsibility (CSR) initiatives. In: Rediscovering the essentiality of marketing, Developments in Marketing Science. Cham: Springer International Publishing, pp.553-554.

Additional information

Notes and references

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