Retourenmanagement zur Steigerung des Kundenwerts

Fast facts

• Internal authorship

  Prof. Dr. Lena Klimke

• Further publishers

  Ina Garnefeld, Eva Böhm

• Publishment

  • 2017

• Anthology

  Customer value: Fundamentals - Innovative concepts - Practical implementation

• Organizational unit

  Business Studies

• Subjects

  • Economics in general

• Publication format

  Anthology contribution (Article)