Zitat
Garnefeld, Ina u. a. 2018. I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions. Journal of the Academy of Marketing Science 46, 1133–1147.
I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions
Schnelle Fakten
Interne Autorenschaft
Weitere Publizierende
- Ina Garnefeld
- Eva Böhm
- Andrea Oestreich
Veröffentlichung
- 2018
Sammelband
I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions (46)
Zeitschrift/Zeitung
Journal of the Academy of Marketing Science
Organisationseinheit
Fachgebiete
- Wirtschaftswissenschaften allgemein
Format
Journalartikel (Artikel)