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Multivariate Analysemethoden im Quantitativen Marketing : Statistische Konzeptionen und empirische Erfahrungsberichte ; Gesamtdokumentation des Forschungsprojektes

Working paper/research report

Fast facts

  • Further publishers

    Professor Dr. Wolfgang Müller

  • Publishment

    • 2005

  • Organizational unit

    Business Studies

  • Subjects

    • General economics 2

Quote

Müller, W. (2005). Multivariate analysis methods in quantitative marketing : statistical concepts and empirical reports ; complete documentation of the research project.

Content

This research project is classified as quantitative marketing research.

References

URN urn:nbn:de:hbz:dm13-342

Keywords

QuantitativeMarketing

Notes and references

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