Targeting direct marketing campaigns by a more differentiated view on general sales

Fast facts

• Internal authorship

  Prof. Dr. Benedikt Lindenbeck

• Further publishers

  • Rainer Olbrich

• Publishment

  • 2017

• Anthology

  Targeting direct marketing campaigns by a more differentiated view on general sales (Proceedings of 15th International Marketing Trends Conference)

• Organizational unit

  Business Studies

• Subjects

  • Economics in general

• Publication format

  Conference paper