Quote
Olbrich, R. and Lindenbeck, B., 2017. Targeting direct marketing campaigns by a more differentiated view on general sales. In: Proceedings of 15th International Marketing Trends Conference. Paris: ECSP Business School.
Targeting direct marketing campaigns by a more differentiated view on general sales
Fast facts
Internal authorship
Further publishers
Rainer Olbrich
Publishment
- 2017
Anthology
Targeting direct marketing campaigns by a more differentiated view on general sales
Title of the conference proceedings
Proceedings of 15th International Marketing Trends Conference
Organizational unit
Subjects
- Economics in general
Publication format
Conference paper