Zitat
R. Olbrich and B. Lindenbeck, “Targeting direct marketing campaigns by a more differentiated view on general sales,” in Proceedings of 15th International Marketing Trends Conference, 2017.
Targeting direct marketing campaigns by a more differentiated view on general sales
Schnelle Fakten
Interne Autorenschaft
Weitere Publizierende
Rainer Olbrich
Veröffentlichung
- 2017
Titel des Sammelbands
Targeting direct marketing campaigns by a more differentiated view on general sales
Titel des Konferenzbands
Proceedings of 15th International Marketing Trends Conference
Organisationseinheit
Fachgebiete
- Wirtschaftswissenschaften allgemein
Format
Konferenzpaper