Zitat
Olbrich, Rainer & Lindenbeck, Benedikt 2017. Targeting direct marketing campaigns by a more differentiated view on general sales. Proceedings of 15th International Marketing Trends Conference.
Targeting direct marketing campaigns by a more differentiated view on general sales
Schnelle Fakten
Interne Autorenschaft
Weitere Publizierende
- Rainer Olbrich
Veröffentlichung
- 2017
Sammelband
Targeting direct marketing campaigns by a more differentiated view on general sales
Organisationseinheit
Fachgebiete
- Wirtschaftswissenschaften allgemein
Format
Konferenzpaper