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Misbelief about synergies

how strategy flaws alter revenue streams in online and offline channels

Fast facts

Internal authorship
Prof. Dr. Benedikt Lindenbeck
Further publishers
Patrick Bormann
Publishment
- 2016
Anthology
Misbelief about synergies
Title of the conference proceedings
Proceedings of the EMAC 45th Annual Conference
Organizational unit
Business Studies
Subjects
- Economics in general
Publication format
Conference paper

About the publication

Linked publications and references

https://www.emac-online.org/emac-annual-conference/emac-annual-conference-proceedings(Opens in a new tab)

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