Targeting direct marketing campaigns with a view to continuous obligations

Fast facts

• Internal authorship

  Prof. Dr. Benedikt Lindenbeck

• Further publishers

  • Rainer Olbrich

• Publishment

  • 2016
  • Volume 23rd Recent Advances in Retailing & Services Science Conference

• Organizational unit

  Business Studies

• Subjects

  • Economics in general

• Publication format

  Conference paper