Zitat
Olbrich, R. and Lindenbeck, B., 2016. Targeting direct marketing campaigns with a view to continuous obligations. In: 23rd Recent Advances in Retailing & Services Science
Conference. Eindhoven: Technische Universiteit Eindhoven.
Targeting direct marketing campaigns with a view to continuous obligations
Schnelle Fakten
Interne Autorenschaft
Weitere Publizierende
Rainer Olbrich
Veröffentlichung
- 2016
- Band 23rd Recent Advances in Retailing & Services Science Conference
Titel des Konferenzbands
23rd Recent Advances in Retailing & Services Science Conference
Organisationseinheit
Fachgebiete
- Wirtschaftswissenschaften allgemein
Format
Konferenzpaper