Management of dialog marketing campaigns

Fast facts

• Internal authorship

  Prof. Dr. Benedikt Lindenbeck

• Publishment

  • Wiesbaden: Springer 2018

• Anthology

  Steuerung von Dialogmarketingkampagnen

• Journal

  null

• Organizational unit

  Business Studies

• Subjects

  • Economics in general

• Publication format

  Monograph (Other document type)