For the target size-dependent determination of (success) factors in targeting

Fast facts

• Internal authorship

  Prof. Dr. Benedikt Lindenbeck

• Publishment

  • 2019

• Anthology

  Zur zielgrößenabhängigen Bestimmung der (Erfolgs-) Faktoren im Targeting (Dialogmarketing Perspektiven 2018/2019)

• Organizational unit

  Business Studies

• Subjects

  • Economics in general

• Publication format

  Conference paper