Improving tarteting by taking long-term relationships into account

Fast facts

• Internal authorship

  Prof. Dr. Benedikt Lindenbeck

• Further publishers

  • Rainer Olbrich

• Publishment

  • 2019

• Anthology

  Improving tarteting by taking long-term relationships into account (Finding new ways to engage and satisfy global customers)

• Organizational unit

  Business Studies

• Subjects

  • Economics in general

• Publication format

  Conference paper