Quote
Lindenbeck, Benedikt 2020 A research framework for analyzing customer journeys in the digital age. Enlightened marketing in challenging times, 179-180.
A research framework for analyzing customer journeys in the digital age
an abstract
Fast facts
Internal authorship
Publishment
- 2020
Anthology
A research framework for analyzing customer journeys in the digital age (Enlightened marketing in challenging times)
Organizational unit
Subjects
- Economics in general
Publication format
Conference paper