Zitat
[1]B. Lindenbeck, “A research framework for analyzing customer journeys in the digital age,” Enlightened marketing in challenging times. Springer International Publishing, Cham, pp. 179–180, 2020.
A research framework for analyzing customer journeys in the digital age
an abstract
Schnelle Fakten
Interne Autorenschaft
Veröffentlichung
- 2020
Sammelband
A research framework for analyzing customer journeys in the digital age (Enlightened marketing in challenging times)
Organisationseinheit
Fachgebiete
- Wirtschaftswissenschaften allgemein
Format
Konferenzpaper