Quote
Lindenbeck, B., 2020: Implications of an online customer journey analysis. In: Digital dialog marketing. Wiesbaden: Springer Gabler, pp.627-650.
Implikationen einer Online-Customer-Journey-Analyse
Fast facts
Internal authorship
Publishment
- 2020
Anthology
Digital dialog marketing
Organizational unit
Subjects
- Economics in general
Publication format
Anthology contribution (Article)