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Lindenbeck, Benedikt 2020 Implications of an online customer journey analysis. In Digitales Dialogmarketing. Wiesbaden: Springer Gabler, 627-650.
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Anthology
Digitales Dialogmarketing
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Anthology contribution (Article)
Lindenbeck, Benedikt 2020 Implications of an online customer journey analysis. In Digitales Dialogmarketing. Wiesbaden: Springer Gabler, 627-650.