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Anchoring market orientation in new companies as a task of start-up management

Fast facts

  • Internal authorship

    Prof. Dr. Axel Faix

  • Publishment

    • 2002

  • Anthology

    Verankerung der Marktorientierung in neuen Unternehmen als Aufgabe des Gründungsmanagements

  • Organizational unit

    Business Studies

  • Subjects

    • Economics in general

  • Publication format

    Conference paper

Quote

Faix, Axel 2002: Anchoring market orientation in new companies as a task of start-up management. Start-up Research Forum 2001, 177-191.

Notes and references

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