Verankerung der Marktorientierung in neuen Unternehmen als Aufgabe des Gründungsmanagements

Fast facts

• Internal authorship

  Prof. Dr. Axel Faix

• Publishment

  • 2002

• Anthology

  Anchoring market orientation in new companies as a task of start-up management

• Title of the conference proceedings

  Start-up Research Forum 2001

• Organizational unit

  Business Studies

• Subjects

  • Economics in general

• Publication format

  Conference paper