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Importance of marketing in the company

Participant report on an empirical survey

Fast facts

  • Internal authorship

    Prof. Dr. Axel Faix

  • Further publishers

    • Richard Köhler
    • Marion Büttgen
    • Beate Mokros

  • Publishment

    • Köln: Seminar für Allgemeine BWL, Marktforschung und Marketing, Universität Köln 2002

  • Anthology

    Bedeutung des Marketing im Unternehmen

  • Organizational unit

    Business Studies

  • Subjects

    • Economics in general

  • Publication format

    Monograph (Other document type)

Quote

Köhler, Richard et al. 2002. Importance of marketing in the company. Cologne: Seminar for General Business Administration, Market Research and Marketing, University of Cologne. https://www.researchgate.net/publication/322071682_Bedeutung_des_Marketing_im_Unternehmen_Teilnehmerbericht_uber_eine_empirische_Erhebung.

Notes and references

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