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Use of own patents in corporate communications

Fast facts

  • Internal authorship

    Prof. Dr. Axel Faix

  • Publishment

    • Köln: Seminar für Allgemeine BWL, Marktforschung und Marketing, Universität Köln 2001

  • Anthology

    Nutzung eigener Patente in der Unternehmenskommunikation

  • Organizational unit

    Business Studies

  • Subjects

    • Economics in general

  • Publication format

    Monograph (Other document type)

Quote

Faix, Axel 2001. Use of own patents in corporate communication. Cologne: Seminar for General Business Administration, Market Research and Marketing, University of Cologne. https://www.researchgate.net/publication/322208676_Nutzung_eigener_Patente_in_der_Unternehmenskommunikation.

Notes and references

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