Quote
Faix, Axel 1994. The use of marketing assessment to estimate the competitive consequences of product innovations. Cologne: IMD. https://d-nb.info/947092374.
The use of marketing assessment to estimate the competitive impact of product innovations
Fast facts
Internal authorship
Publishment
- Köln: IMD 1994
Anthology
Der Einsatz des Marketing-Assessment zur Abschätzung wettbewerbsbezogener Folgen von Produktinnovationen
Organizational unit
Subjects
- Economics in general
Publication format
Monograph (Other document type)