Quote
Faix, Axel 2001 Market and competitor analyses as instruments of start-up marketing. In Start-up management. Study and Practice Books in Business Studies and Social Sciences. Vienna: R. Oldenbourg Verlag, 207-218.
Market and competitor analyses as instruments of start-up marketing
Fast facts
Internal authorship
Publishment
- 2001
Anthology
Markt- und Konkurrentenanalysen als Instrumente des Gründungsmarketing
Organizational unit
Subjects
- Economics in general
Publication format
Anthology contribution (Article)