Integrating brand strategies after an acquisition

Fast facts

• Internal authorship

  Prof. Dr. Axel Faix

• Further publishers

  • Anne Christin Kemper
  • Richard Köhler

• Publishment

  • 2000

• Anthology

  Integrating brand strategies after an acquisition

• Organizational unit

  Business Studies

• Subjects

  • Economics in general

• Publication format

  Anthology contribution (Article)