Quote
Faix, A., Kemper, A.C. and Köhler, R., 2000. Integrating brand strategies after an acquisition. In: Understanding marketing. Chichester: Wiley, pp.73-84.
Integrating brand strategies after an acquisition
Schwarzkopf & Henkel cosmetics
Fast facts
Internal authorship
Further publishers
Anne Christin Kemper, Richard Köhler
Publishment
- 2000
Anthology
Understanding marketing
Organizational unit
Subjects
- Economics in general
Publication format
Anthology contribution (Article)