Quote
Faix, A., Schwamborn, S. and Köhler, R., 1994: The WILO-EMB case. In: Marketing-Erfolg trainieren, Case collection of the DMV. Stuttgart: Schäffer-Poeschel, pp.109-132.
Der WILO-EMB-Fall
lokaler Turnaround in einem internationalen Unternehmensverbund
Fast facts
Internal authorship
Further publishers
Susanne Schwamborn, Richard Köhler
Publishment
- 1994
Anthology
Training for marketing success
Organizational unit
Subjects
- Economics in general
Publication format
Anthology contribution (Article)