Quote
Faix, Axel 2008: Designing the marketing organization in the context of market orientation. Kairos : Berichte des Instituts für Angewandte Managementforschung 1, 106-125.
Designing the marketing organization in line with market orientation
An empirical analysis from the perspective of consistency theory
Fast facts
Internal authorship
Publishment
- 2008
Anthology
Gestaltung der Marketing-Organisation im Zeichen der Marktorientierung
Journal
Kairos : Berichte des Instituts für Angewandte Managementforschung (1)
Organizational unit
Subjects
- Economics in general
Publication format
Journal article (Article)