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Fachhochschule Dortmund

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Wenn der Kunde noch mehr Werbung will

Permission-Marketing fördert die Akzeptanz von Werbemaßnahmen

Fast facts

  • Internal authorship

    Prof. Dr. Axel Faix

  • Publishment

    • 2002

  • Anthology

    When the customer wants even more advertising

  • Journal

    New management (8)

  • Organizational unit

    Business Studies

  • Subjects

    • Economics in general

  • Publication format

    Journal article (Article)

Quote

Faix, A., 2002. when the customer wants even more advertising. New management, (8), pp.44-49.

Additional information

Notes and references

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