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When the customer wants even more advertising

Permission marketing promotes the acceptance of advertising measures

Fast facts

Internal authorship
Prof. Dr. Axel Faix
Publishment
- 2002
Anthology
Wenn der Kunde noch mehr Werbung will
Journal
New management (8)
Organizational unit
Business Studies
Subjects
- Economics in general
Publication format
Journal article (Article)

Quote

Faix, Axel 2002: When the customer wants even more advertising. New management 8, 44-49.

About the publication

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