Neue Entwicklungen im Marketing

Fast facts

• Internal authorship

  Prof. Dr. Axel Faix

• Further publishers

  M. Büttgen

• Publishment

  • 1999

• Anthology

  New developments in marketing

• Journal

  Das Wirtschaftsstudium (4)

• Organizational unit

  Business Studies

• Subjects

  • Economics in general

• Publication format

  Journal article (Article)