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Fachhochschule Dortmund

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Strategisches Marketing

Fast facts

  • Internal authorship

    Prof. Dr. Axel Faix

  • Publishment

    • 1998

  • Anthology

    Strategic marketing

  • Journal

    Das Wirtschaftsstudium (7)

  • Organizational unit

    Business Studies

  • Subjects

    • Economics in general

  • Publication format

    Journal article (Article)

Additional information

Notes and references

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