Symbolisch-emotionales Marketing für den ÖPNV

Fast facts

• Internal authorship

  Prof. Dr. Marcel Hunecke

• Further publishers

  Klaus J. Beckmann, Armin Langweg

• Publishment

  • Düsseldorf: Alba 2007

• Anthology

  Symbolic-emotional marketing for public transport

• Organizational unit

  Applied Social Sciences

• Subjects

  • Social psychology

• Publication format

  Monograph (Other document type)