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Symbolisch-emotionales Marketing für den ÖPNV

Maßnahmmen zur nutzerorientierten Angebotsgestaltung und Kommunikation

Fast facts

Internal authorship
Prof. Dr. Marcel Hunecke
Further publishers
Klaus J. Beckmann, Armin Langweg
Publishment
- Düsseldorf: Alba 2007
Anthology
Symbolic-emotional marketing for public transport
Organizational unit
Applied Social Sciences
Subjects
- Social psychology
Publication format
Monograph (Other document type)

Quote

Hunecke, M., Beckmann, K.J. and Langweg, A., 2007. Symbolic-emotional marketing for public transport. Düsseldorf: Alba.

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