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Einsatz von Big Data Technologien im Social Media Marketing

Fast facts

  • Internal authorship

    Prof. Dr. Uwe Schmitz

  • Publishment

    • 2019

  • Anthology

    Niederrhein University of Applied Sciences, Faculty of Business and Economics - Annual Volume 2017/2018

  • Organizational unit

    Business Studies

  • Subjects

    • Economics in general

  • Publication format

    Anthology contribution (Article)

Quote

Schmitz, U., 2019. use of big data technologies in social media marketing. In: Niederrhein University of Applied Sciences, Faculty of Economics - Annual Volume 2017/2018, Mönchengladbacher Schriften zur wirtschaftswissenschaftlichen Praxis. Krefeld: Stünings Medien, pp.50-65.

Additional information

Notes and references

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