Jump to content

Fachhochschule Dortmund

Language

Search
All Publications
All Publications

Use of big data technologies in social media marketing

Fast facts

  • Internal authorship

    Prof. Dr. Uwe Schmitz

  • Publishment

    • 2019

  • Anthology

    Hochschule Niederrhein, Fachbereich Wirtschaftswissenschaften - Jahresband 2017/2018

  • Organizational unit

    Business Studies

  • Subjects

    • Economics in general

  • Publication format

    Anthology contribution (Article)

Quote

Schmitz, Uwe 2019. use of big data technologies in social media marketing. In Niederrhein University of Applied Sciences, Faculty of Economics - Annual volume 2017/2018. Mönchengladbacher Schriften zur wirtschaftswissenschaftlichen Praxis. Krefeld: Stünings Medien, 50-65.

Notes and references

This site uses cookies to ensure the functionality of the website and to collect statistical data. You can object to the statistical collection via the data protection settings (opt-out).

Settings(Opens in a new tab)