Quote
Büchler, Jan-Philipp & Faix, Axel 2016. contingency approach for the integrated planning of international innovation marketing. In Yearbook of Market Entry Advisory 2016 : Communication in International Business. Berlin: Epubli, 121-144.
Contingency approach for integrated planning of international innovation marketing
Fast facts
Internal authorship
Publishment
- 2016
Anthology
Kontingenzansatz zur integrierten Planung der internationalen Innovationsvermarktung
Organizational unit
Subjects
- Economics in general
Publication format
Anthology contribution (Article)