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Teaching case studies - marketing and branding

Monograph

Fast facts

Internal authorship
Prof. Dr. Jan-Philipp Büchler
Further publishers
Jennifer Decker
Publishment
- 2018
Organizational unit
Business Studies
Subjects
- General economics 2

Quote

Büchler, J.-P., & Decker, J. (2018). Teaching case studies - marketing and branding. Berlin: Logos Verlag.

References

ISBN 9783832546359

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