Teaching case studies - marketing and branding

Fast facts

• Internal authorship

  Prof. Dr. Jan-Philipp Büchler

• Further publishers

  • Jennifer Decker

• Publishment

  • Berlin: Logos Verlag 2018

• Anthology

  Teaching case studies - marketing and branding

• Journal

  null

• Organizational unit

  Business Studies

• Subjects

  • Economics in general

• Publication format

  Monograph (Other document type)