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Wann emanzipiert sich das Versicherer-Marketing?

Journal article

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Beenken, M., & Kersten, F. (2017). When will insurer marketing emancipate itself? Zeitschrift für Versicherungswesen : ZfV ; independent specialist journal for insurance practice, 68 (2017)(6), 193-195.

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ISSN 0514-2784

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