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Coordination between marketing and R&D

Empirical analysis based on the IHK-InnoMonitor 2014 surveys

Fast facts

  • Internal authorship

  • Publishment

    • 2015
  • Anthology

    Koordination zwischen Marketing und F&E

  • Organizational unit

  • Subjects

    • Economics in general
  • Publication format

    Anthology contribution (Article)

Quote

Faix, Axel 2015 Coordination between marketing and R&D. In Innovation success. Frankfurt am Main: PL Academic Research, 223-240.

About the publication

Notes and references

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