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Vermarktung von Innovationen

Anthology contribution

Analyse und Konsequenzen produktbezogener Kontingenzfaktoren

Fast facts

Internal authorship
- Prof. Dr. Jan-Philipp Büchler
- Prof. Dr. Axel Faix
Publishment
- 2015
Purpose of publication
Research
Organizational unit
Business Studies
Subjects
- General economics 2
Research fields
- Labor and Business Studies - General

Quote

J.-P. Büchler and A. Faix, "Vermarktung von Innovationen," in Innovationserfolg, Frankfurt am Main: PL Academic Research, 2015, pp. 173-202.

References and Relationships

ISBN 9783631661772

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