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Marketing of innovations

Analysis and consequences of product-related contingency factors

Fast facts

Internal authorship
- Prof. Dr. Jan-Philipp Büchler
- Prof. Dr. Axel Faix
Publishment
- 2015
Anthology
Vermarktung von Innovationen
Organizational unit
Business Studies
Subjects
- Economics in general
Publication format
Anthology contribution (Article)

Quote

Büchler, Jan-Philipp & Faix, Axel 2015. marketing of innovations. In Innovation success. Frankfurt am Main: PL Academic Research, 173-202.

About the publication

Linked publications and references

Innovation success

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