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Fan-centric brand management of professional sport organizations

Other research performance

Fast facts

  • Internal authorship

    Prof. Dr. Axel Faix

  • Further publishers

    Christian Weißkopf

  • Publishment

    • 2025

  • Type of research service

    Scientific lecture

  • Purpose of publication

    Research

  • Organizational unit

    Business Studies

  • Subjects

    • Sports management/sports economics

  • Research fields

    • Other field of research

Quote

A. Faix and C. Weißkopf, "Fan-Centric Brand Management of Professional Sports Organizations." 2025.

Notes and references

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