implementing end-to-end processes for innovations with reference from consumer goods industry
Internal authorship
Publishment
Anthology
Cross cultural conference 2013 : 8th May 2013 ; proceedings ; sessions: intercultural perspectives in global business and HR management, intercultural perspectives in information & communication technology, intercultural perspectives in higher education
Organizational unit
Subjects
Publication format
Anthology contribution (Article)
Büchler, Jan-Philipp 2013 Towards a design-to-launch perspective. In Cross cultural conference 2013 : 8th May 2013 ; proceedings ; sessions: intercultural perspectives in global business and HR management, intercultural perspectives in information & communication technology, intercultural perspectives in higher education. Aachen: Shaker, 27-42.
