impEct 5 (2011) will appear later than planned. I hope that the journal can once again be published on an annual basis.
The cover is adorned with the logo of CLADEA, the Consejo Latinoamericano de Escuelas de Administración. Thanks to the flourishing German-Spanish branch of our International Business study program, we have now been accepted as a member. CLADEA is the reference in the Spanish and Portuguese-speaking world for business education. We are delighted.
The "Europe" section dates back to 2010: the two essays published here were written on the occasion of a conference organized by Peter Reusch, head of the European Master in Project Management study program at the Faculty of Business Studies.
Interculturality
The study of intercultural experiences continues to be a constant in impEct:
Mariella Olivos Rossini, University ESAN Lima, presents the research design of her doctoral thesis (Tilburg University).
This is followed by four contributions by the editor. The last contribution is an experiment: for the first time, an attempt is made here to make the approach of the New Phenomenology understandable to students of the International Business study program without any special philosophical training.
It is to be hoped that the summer school "Evaluation of Intercultural Experiences" planned in this context (together with the Council of Europe and the University of Haute Alsace) will find the approval of the Franco-German University.
- On Werner Müller-Pelzer: Intercultural Competence evaluated. The End of an Illusion
- On Werner Müller-Pelzer: Cultural Studies and New Phenomenology in Conversation
- On Werner Müller-Pelzer: Intercultural Competence - A Phenomenological Approach
- On Werner Müller-Pelzer: Intercultural Competence in the Light of the New Phenomenology - An Attempt at a Didactic Reduction for the International Business Study Program
Work by graduates
The following are insights into particularly interesting and good work by our graduates.
The thesis by Luis M. Reyes González and Uriel Magaña Olmos, University of Guanajuato, DCEA, which is printed in full, deserves special mention. After completing their studies in Dortmund, both students were able to present a practical analysis for automotive suppliers in the state of Guanajuato, thanks in particular to the supply chain management course.
- On Luis M. Reyes González / Uriel Magaña Olmos: Analisis de los Procesos de Planeación de Materia Prima para la Optimización del Desempeño del Departamento de Logística en Empresas Alemanas de la Industria Automotriz
- On Carolin Schulte: Les Dessous de la Crise financière
- On Miriam Farsi: L'Économie du Bonheur - the Economy of Happiness
- On Edgar Lampenscherf: El factor Cultura en el Marketing Internacional
- On Sarah Schwirten: Un sistema de energía sustentable en México: las empresas paraestatales en calidad de barreras de la ampliación de energías regenerativas
- About Steffi Menne: International Branding - Concepción y Best Marketing Practice
- On Vanessa Schröer: Social media - opportunidades y amenazas
The book concludes with a presentation by the editor documenting a lecture given to DCEA students during a visit to the University of Guanajuato (October 2011).
Dortmund, December 2011
Werner Müller-Pelzer