impEct3 includes four contributions from graduates and students of the German-Spanish International Business study program. This documents the fact that promoting young talent is one of the tasks that impEct would also like to support. The topics "Labor Market in Peru", "Corporate Citizenship", "Soy Production in Bolivia" and "European Energy Market" impressively demonstrate the range of fields of activity that IB students aspire to.
The following are six articles by colleagues who work at four different universities.
In her essay,Graciela Padoani David (Lille) discusses language training for future managers and the "school without walls" of the future. The thesis that technical language "learning on the job" could become a certifiable variant of language learning is not only of interest to language lecturers.
Eva Conraud Koellner (Guanajuato) examines the changes in the behavior of Mexican consumers and identifies an alignment with the US pattern. This result should be of interest to European companies that export consumer goods to Mexico or manufacture them there.
Didier Roche (Poitiers) continues the research he began in impEct2 on the relationship between ethical motivation and sales success among traveling salespeople.
In his four contributions,Werner Müller-Pelzer (Dortmund) examines factors that significantly influence the ongoing internationalization of degree courses. First, he highlights the importance of "enlightened multilingualism" in comparison to the performance of global English. He then turns to a weakness in the construction of the so-called key competencies in order to present his own definition of intercultural competence. The subsequent essay illustrates that this also includes the largely neglected emotional dimension. Finally, there is an example of how the method of "places of remembrance" can be used to create a European awareness.
Some announcements form the conclusion.
Dortmund, December 2007
Werner Müller-Pelzer