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Bormann, Patrick & Lindenbeck, Benedikt 2016 Misbelief about synergies. Proceedings of the EMAC 45th Annual Conference.
how strategy flaws alter revenue streams in online and offline channels
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Misbelief about synergies (Proceedings of the EMAC 45th Annual Conference)
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Bormann, Patrick & Lindenbeck, Benedikt 2016 Misbelief about synergies. Proceedings of the EMAC 45th Annual Conference.