Climate-neutral campaign
Globally, even the display of an advertising campaign is responsible for a small proportion of CO2 emissions, which is why the University of Applied Sciences is also starting to calculate, reduce and offset emissions together with ClimatePartner.
This is only a small contribution, but a start.
Our campaign for prospective students generated 2,377 CO2 - whereby we recorded the CO2 consumption of the advertising campaign as precisely as possible in advance in order to identify particularly resource-consuming factors and optimize them in terms of their climate neutrality. We can't conjure the emissions away, but we have compensated for them in a selected climate protection project via ClimatePartner, CO2 compensation + regional tree planting.